Don’t miss the latest article from Bike Rumor about our newest E-bike: the Swissrider!
Thōmas SA is celebrating their new location in Santa Monica, California in style.
On Friday, the Swiss bicycle company released their all-new Swissrider eBike in both an Urban/Gravel and Road version. Thōmus makes the claim that their new “lightweight and versatile” electric bike weighs in at only 25 pounds, claiming the Swissrider to be the “World’s lightest ebike”.
To be fair, the Swissrider is still impressively light at 11.5kg, and it’s also less expensive than many other competitor.
Thōmus USA is a retailer and manufacturer of “world-class” road, mountain, and gravel bikes designed by Thōmus SA of Switzerland. The bikes are fully assembled by hand at the on-site workshop. The company was founded in 2021 and operates a flagship retail boutique in Santa Monica, California.
New article on the Los Angeles Business Journal, click the button below to read the rest of it.
Swiss bicycle manufacturer Thömus SA has opened its U.S. headquarters in Santa Monica.
The corporate offices for Thömus USA and a flagship retail boutique on Montana Avenue in the beachside city opened last month.
Bernardo Gonzalez, a partner in the company started by Thomas Binggeli on his parent’s farm near Oberried, Switzerland, said that Santa Monica was chosen as Thömus’s U.S. headquarters because the greater Los Angeles area has an enormous cycling community, as well as a significant professional cycling community.
“The weather allows for bicycle riding almost 365 days of the year, with immediate access to the coastline and the mountains,” Gonzalez said in a statement provided to the Business Journal. “Our target market is right here. The Westside of Los Angeles is a very popular cycling center, and a lot of our customers live close to this location.”
Additionally, the company chose to be close to Hollywood because it wants to communicate the message of leading by example when it comes to having an impact on the environment, Gonzalez said.
Bike Rumor published a new Bike Review of our Lightrider World Cup. Click the button below to read the full article!
“The Thömus Lightrider World Cup is a carbon XC bike many of us are familiar with but have never laid our hands on. The iconic red racing frame has been all over the front of the men’s and women’s Cross Country World Cup for years. We’ve featured Lightriders in our Pro Bike Checks for a few years, picking them out on the UCI XCO World Cup.”
“Thömus USA offers a new way for LA” – read the full article from The Argonaut News
Bernardo Gonzalez believes electric bicycles are the keys to the future.
Gonzalez is a managing partner behind Santa Monica’s Thömus USA, the only location outside of Switzerland to sell Thömus bikes. Each is built by hand on site in Santa Monica.
“Thömus bikes makes purpose-built electric bikes, community bikes, a way to get around town in an efficient eco-friendly fashion,” said Casper Casparian, head of marketing for the company.
“Bicycles as a way to a better future: health benefits, environmental benefits. Just getting one car off the road is a benefit.”
In fact, Gonzalez and his team have done the research. He said if 10% of LA’s commuters would get out of their cars and onto a bike, it would reduce carbon emissions enough to plant another LA National Forest, he said.
“We really believe bicycles are not only the keys to the future. But the electric bike is most accessible no matter the level of fitness,” Gonzalez said.
Read the full article from The Argonaut by clicking on the butotn below:
Longrider E2 – One for all. Flexible, comfortable and top styled, this all-rounder heralds the new era of e-bikes. Developed in Switzerland, built in our Santa Monica factory workshop, for use around the world.
The Thömus Longrider features the best-in-class Shimano EP8 motor with all the power and range you need for a full day of travel in the city and beyond. It has a lightweight, carbon fiber frame, and accommodates racks and fenders for ultimate, year-round utility. Test ride one today at our shop in Santa Monica. Prices start at less than $6,000.
Also available in red, black, and white.
See the Longrider and the full range of Thömus road, mountain, and gravel bikes, both electric and manual, at Thömus USA, at 1314 Montana Avenue (across from R&D Kitchen). Also offering bike rentals, and expert repairs for all brands of bikes.
With new Swissrider and three more locations into the new year: Thömus launches the new Swissrider, probably the nimblest e-bike ever. The launch took place in Santa Monica (USA), where Thömus now has a location and is entering a new market through a partnership. At the same time, Thömus is strengthening its presence in its home market with new locations in Lenzburg as well as in the Principality of Liechtenstein.
The Swissrider in modern design is with its light 11.5 kilos the bike for everyday use. Its basis is the ultra-light carbon frame and drive technology from maxon, which has also proven itself in NASA’s Mars Rover. In the summer, Thömus launched the Lightrider E Ultimate, the first e-mountain bike with the Swiss drive specialists maxon.
The new Swissrider with maxon Bikedrive Air
For Thomas Binggeli, CEO and test rider at Thömus, the new development is a milestone: “The Swissrider is an e-bike for life. Light enough that it can be carried up the stairs and hung on the train without effort, yet with enough power to ride with ease.” Only a discreetly integrated control element on the top tube suggests that there is more power in the bike.
Der Swissrider ist ab sofort in den Farben dunkelrot, sand und schwarz ab CHF 4’750 bestellbar und als Velo für alle Situationen konzipiert – mit Schutzblech, Gepäckträger, dem im Rahmen integrierten Licht und den schnellen Strassenreifen. Es gibt den Swissrider auch mit breiteren Gravelreifen, mit geradem Lenker oder mit Rennlenker. Wie bei jedem Thömus Bike sind Komponenten und Ausstattung frei wähl- und konfigurierbar.
Thömus goes USA
Thömus also developed the Swissrider at its headquarters in Oberried, where Binggeli started his bicycle production on his parents’ farm. But he presented it at the opening of his new location in Santa Monica, California.
“In the USA, velomobility has huge potential, and Swiss precision is in demand there. I am delighted about the partnership with Bernardo Gonzalez,” says Binggeli. This offers the entire Thömus range in the franchise and assembles the bikes there individually adapted. Gonzalez has already successfully opened up new markets in partnerships with Nespresso or Technogym.
“Switzerland is a technology and design center, especially for bicycles and e-bikes,” says Bernardo Gonzalez, explaining why he wanted to partner with Thömus. “When Thömu Binggeli explained his vision to me, it was clear that this was going to be a success story in California.”
In Santa Monica, Ambassador/Consul General Balz Abplanalp was joined by former NASA CTO Thomas Zurbuchen, who is very familiar with maxon’s drive technology thanks to his wealth of experience from various Mars missions. The CEO of maxon Group, Eugen Elmiger was also present at the presentation of the new Swissrider. “We are convinced that light e-bike drives have a lot of potential in urban life. The Swissrider relies on sleek design, super-light construction and electric tailwind from maxon. A promising package for this market.”
Ambassador/Consul General Balz Abplanalp, former NASA Science Director Thomas Zurbuchen, local partner Bernie Gonzalez, Thomas Binggeli, maxon Group CEO Eugen ElmigerSuccessful opening. Anja Binggeli, Bernie Gonzalez, Thomas BinggeliThomas Binggeli with actor Josh DuhamelEugen Elmiger, Thomas Zurbuchen, Thomas Binggeli, Bernie GonzalezBike presentation SwissriderLaunch Swissrider
Two new locations
Thömus is also strengthening its presence in its home market. Since the beginning of the year, there have been additional locations in Lenzburg and in the Principality of Liechtenstein – currently in Triesen, and from April in Schaan.
The Swissrider – as Road, City or Gravel version
Thömu Binggeli in conversation with Thomas Zurbuchen
Contact for more information Thömus AG – Daniel Uebersax | daniel.uebersax@thoemus.ch | +41 79 734 60 96
About Thömus
For over 30 years, Thömus has been an independent producer of technically high-quality bikes – and thus trumps even in the midst of the bicycle boom with fast delivery times. “Swiss made to fascinate” is the motto of the company with 120 employees.Thömus produces in its own factory in Thörishaus near Bern with creativity, innovation and passion. Whether mountain bike, road bike or city bike – the high-quality Thömus bikes are available with electric assistance and without motor. Because everyone’s anatomy is different, as are their needs, there is no “one bike” at Thömus. Each bike is built individually according to the customer’s wishes. Thömus cares about the community and its feedback. Velo fans of all ages and strengths meet at many events for joint activities and exchange. The experience gained from customers and athletes flows directly back into the further development of the models.
About Bernardo Gonzalez
Born in Mexico City in 1973, Bernardo Gonzalez founded his first company (cement trading) at the age of 21, which he successfully resold seven years later. He took over a food services company that grew to become the largest of its kind in Mexico. Nespresso – which he brought to Mexico – was the first time he came into direct contact with a Swiss company. Gonzalez founded Cascada Fund, took over the trading company for Technogym distribution and founded Spinciti. He has a master’s degree from Babson University Boston in entrepreneurship and in economics from Monterey Tech, was also a finance professor there, and attended two executive programs at Stanford.
Monique Halter, the only 18-year-old from Appenzell in the Thömus Akros Younstars team has won just about everything there is to win this season. Swiss Championships (both in cyclo-cross and cross country), European Championships, World Championships. She is also currently leading the overall World Cup.
Swiss championEuropean championWorld champion
Alessandra Keller from Thömus maxon Swiss Mountain Bike Racing has finally established herself at the top of the world this year. After bad luck with injuries in the last few years, the athlete from Nidwalden secured the double at the end of the season: the overall victory in both the short track and the Olympic cross country distance after the Swiss championship title, World Championship silver in the short track and the first World Cup victory.
Overall victory cross countryOverall victory Short TrackWorld Cup Silver Short Track
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