With new Swissrider and three more locations into the new year: Thömus launches the new Swissrider, probably the nimblest e-bike ever. The launch took place in Santa Monica (USA), where Thömus now has a location and is entering a new market through a partnership. At the same time, Thömus is strengthening its presence in its home market with new locations in Lenzburg as well as in the Principality of Liechtenstein.
The Swissrider in modern design is with its light 11.5 kilos the bike for everyday use. Its basis is the ultra-light carbon frame and drive technology from maxon, which has also proven itself in NASA’s Mars Rover. In the summer, Thömus launched the Lightrider E Ultimate, the first e-mountain bike with the Swiss drive specialists maxon.
For Thomas Binggeli, CEO and test rider at Thömus, the new development is a milestone: “The Swissrider is an e-bike for life. Light enough that it can be carried up the stairs and hung on the train without effort, yet with enough power to ride with ease.” Only a discreetly integrated control element on the top tube suggests that there is more power in the bike.
Der Swissrider ist ab sofort in den Farben dunkelrot, sand und schwarz ab CHF 4’750 bestellbar und als Velo für alle Situationen konzipiert – mit Schutzblech, Gepäckträger, dem im Rahmen integrierten Licht und den schnellen Strassenreifen. Es gibt den Swissrider auch mit breiteren Gravelreifen, mit geradem Lenker oder mit Rennlenker. Wie bei jedem Thömus Bike sind Komponenten und Ausstattung frei wähl- und konfigurierbar.
Thömus goes USA
Thömus also developed the Swissrider at its headquarters in Oberried, where Binggeli started his bicycle production on his parents’ farm. But he presented it at the opening of his new location in Santa Monica, California.
“In the USA, velomobility has huge potential, and Swiss precision is in demand there. I am delighted about the partnership with Bernardo Gonzalez,” says Binggeli. This offers the entire Thömus range in the franchise and assembles the bikes there individually adapted. Gonzalez has already successfully opened up new markets in partnerships with Nespresso or Technogym.
“Switzerland is a technology and design center, especially for bicycles and e-bikes,” says Bernardo Gonzalez, explaining why he wanted to partner with Thömus. “When Thömu Binggeli explained his vision to me, it was clear that this was going to be a success story in California.”
In Santa Monica, Ambassador/Consul General Balz Abplanalp was joined by former NASA CTO Thomas Zurbuchen, who is very familiar with maxon’s drive technology thanks to his wealth of experience from various Mars missions. The CEO of maxon Group, Eugen Elmiger was also present at the presentation of the new Swissrider. “We are convinced that light e-bike drives have a lot of potential in urban life. The Swissrider relies on sleek design, super-light construction and electric tailwind from maxon. A promising package for this market.”
Two new locations
Thömus is also strengthening its presence in its home market. Since the beginning of the year, there have been additional locations in Lenzburg and in the Principality of Liechtenstein – currently in Triesen, and from April in Schaan.
Contact for more information
Thömus AG – Daniel Uebersax | email@example.com | +41 79 734 60 96
For over 30 years, Thömus has been an independent producer of technically high-quality bikes – and thus trumps even in the midst of the bicycle boom with fast delivery times. “Swiss made to fascinate” is the motto of the company with 120 employees.Thömus produces in its own factory in Thörishaus near Bern with creativity, innovation and passion. Whether mountain bike, road bike or city bike – the high-quality Thömus bikes are available with electric assistance and without motor. Because everyone’s anatomy is different, as are their needs, there is no “one bike” at Thömus. Each bike is built individually according to the customer’s wishes. Thömus cares about the community and its feedback. Velo fans of all ages and strengths meet at many events for joint activities and exchange. The experience gained from customers and athletes flows directly back into the further development of the models.
About Bernardo Gonzalez
Born in Mexico City in 1973, Bernardo Gonzalez founded his first company (cement trading) at the age of 21, which he successfully resold seven years later. He took over a food services company that grew to become the largest of its kind in Mexico. Nespresso – which he brought to Mexico – was the first time he came into direct contact with a Swiss company. Gonzalez founded Cascada Fund, took over the trading company for Technogym distribution and founded Spinciti. He has a master’s degree from Babson University Boston in entrepreneurship and in economics from Monterey Tech, was also a finance professor there, and attended two executive programs at Stanford.